Noticed an interesting story in the Boston Globe – “Blogs ‘essential’ to a good career”.

”It’s the new public relations and it’s the new home page. Instead of a static home page, you have your blog,” he said. It’s a way to let people know what you are thinking about the field that interests you.

Employers regularly Google prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google’s system works in such a way that blogs that are heavily networked with others come up high in Google searches.

And coming up high is good: ”People who are more visible and have a reputation and stand for something do better than people who are invisible,” says Catherine Kaputa, branding consultant and author of ”Blogging for Business Success.”

Posted by Greg in My Website

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